Currently · Senior PM at IntelimétricaES
AI Product Lead · 4+ years shipping AI at scale

Sarah
Mendoza.

Economist turned product leader. I build AI products used by HSBC, Banorte, Scotiabank, and Citi — from property valuation engines to autonomous WhatsApp agents.

Sarah Mendoza presenting at a conference

A rare
hybrid.

I started in economics — auditing imports at SAT, building transfer pricing models at Deloitte, designing inclusion indices with the Mexican Congress. Then I went deep into AI: a master's in Applied Artificial Intelligence at Tec de Monterrey, plus four high-specialty certificates in ML, data science, IoT, and data visualization.

The result is unusual: a product leader who can sit with data scientists to debate model recall, then with a CFO to defend a roadmap. Today I lead AI products at Intelimétrica, used by the largest banks and real estate networks in Mexico.

I care about products that actually ship — that touch real users and move real money. Not demos. Not pilots that never escape the lab.

8
cross-functional reports
4
tier-1 banks served
7+
years in product & data
8
AI / data certifications
PROJECT 01 · INTELIMÉTRICA

LUCiA

Conversational AI agent for real estate, live on WhatsApp.

yals.mx/agente-inmobiliario

AI-powered conversational agent on WhatsApp that values properties, compares listings, evaluates rental opportunities, and surfaces real estate investment insights. Owned end-to-end from conception (Jan 2025) through go-to-market and ongoing growth strategy, grounded in real user behavior data.

Directed AI behavior in production — defining use cases and conversation flows, setting response-quality evaluation criteria, and partnering hands-on with the data science team to refine prompts and improve model accuracy.

LLM agentsWhatsApp Business APIReal estateB2CGrowth0→1 launch
PROJECT 02 · INTELIMÉTRICA

Yals.mx

AI-powered valuation platform powering Mexico's largest brokers and banks.

yals.mx/reporte

AVM (Automated Valuation Model) platform powering RE/MAX, Clau, Flat, DD3, and other leading real estate networks across Mexico. Took ownership of an existing platform's roadmap, enhancement strategy, and partner success motion.

Diagnosed user drop-off points through behavioral analysis, then redesigned the experience — restructuring pricing, building new packages, running seasonal promotional launches, and introducing a contextual tooltip system to drive feature discovery.

AVM modelsB2B SaaSPropTechUXPricing strategy
PROJECT 03 · INTELIMÉTRICA

Mortgage
Portfolio.

End-to-end revaluation solution for Mexico's Tier-1 banks.

Revalues mortgage portfolios for HSBC, Banorte, Scotiabank, and Citi across thousands of homes nationwide — combining AVM-based property valuation, bank-specific insurance-coverage logic, and physical mail dispatch of revised policy letters.

Owned the solution end-to-end: designed the property valuation logic, built bank-specific insurance-coverage rules, and developed the technical and commercial proposals presented directly to senior client stakeholders.

Cut portfolio revaluation turnaround from 1.5 months → 2 weeks — a ~70% reduction in delivery time.
AVM modelsEnterprise bankingMortgageData pipelinesB2B
Also shipped & building

Intelimétrica.com

The company's public website, built and shipped end-to-end with Claude Code — full SEO and messaging overhaul, from near-zero organic traffic to a conversion-focused structure.

intelimetrica.com

Market Intelligence.

Custom market-behavior reports for real estate investors — polygon-based analysis with tailored data cuts by property typology, turning raw data into investment decisions.

Custom B2B reports

LYNk.uno

WhatsApp-native AI bot for post-operative scheduling, reminders, and clinical records. Co-founder — leading product conception and go-to-market.

Own venture · Coming soon
BANKING
HSBC
BANKING
Banorte
BANKING
Scotiabank
BANKING
Citi
REAL ESTATE
RE/MAX
REAL ESTATE
Clau
REAL ESTATE
Flat
REAL ESTATE
DD3
JUN 2025 — NOW

Intelimétrica

SENIOR PROJECT MANAGER

Leading strategy and execution for AI and advanced analytics products. Managing a cross-functional team of 2 front-end engineers, 2 back-end engineers, 3 data scientists, and 1 data engineer across agile environments, aligning roadmaps to business OKRs. Owning the full lifecycle — conceptualization through launch — for clients in real estate, banking, and insurance.

OCT 2021 — JUN 2025

Intelimétrica

PRODUCT MANAGER

Translated business needs into functional AI solutions for enterprise clients. Owned backlog prioritization, user-story writing, and continuous stakeholder management. Led data analysis and product validation initiatives, ensuring alignment between client requirements and technical delivery.

JUL 2019 — FEB 2021

Deloitte

TRANSFER PRICING CONSULTANT

Advised multinational corporations on intercompany pricing, regulatory compliance, and benchmarking studies across cross-border transactions in Mexico.

APR 2019 — JUN 2019

Nación Incluyente

INDEPENDENT CONSULTANT

Designed the Inclusive Development Index for Mexican states alongside Congresswoman Soraya Pérez, building on the World Economic Forum's methodology to quantify economic inclusion across federal entities.

JUN 2017 — JUN 2019

SAT — Mexican Tax Administration

FOREIGN TRADE ANALYST

Analyzed import and export operations within Mexico's federal tax authority. Reviewed customs compliance, tariff classification, and cross-border trade flows.

Product & Delivery

  • AI product strategy
  • 0→1 & 1→N launches
  • Roadmap & OKRs
  • Agile / Scrum (SMC)
  • Stakeholder management
  • Enterprise B2B & B2C

AI & Data

  • Machine learning
  • Generative AI & LLM agents
  • Data science workflows
  • AVM & valuation models
  • Python for analysis
  • AWS ML stack

Domain

  • Real estate / PropTech
  • Retail & corporate banking
  • Insurance
  • Economics & policy
  • Spanish — Native
  • English — Bilingual

M.Sc. Applied Artificial Intelligence

TEC DE MONTERREY · 2022 — 2025

B.A. Economics

TEC DE MONTERREY · 2012 — 2016

Certificate in Finance

EUROPEAN UNIVERSITY · BARCELONA · 2016

Trade Relations Program

UNIVERSITY OF ECONOMICS · PRAGUE · 2015
AWS Academy ML FoundationsAWS · 2024
Generative AI in ActionIBM · 2024
AI & Machine Learning (High-Spec.)TEC · 2024
Data Science (High-Spec.)TEC · 2024
IoT & Sensor Networks (High-Spec.)TEC · 2024
Data Visualization (High-Spec.)TEC · 2024
Data Analysis with PythonIBM · 2023
Scrum Master Certified (SMC)SCRUMstudy · 2022
07 / Get in touch

Let's build
something real.

Open to senior product roles in AI, fintech, and proptech — remote, hybrid, or relocation.